Google has officially announced the launch of Search Generative AI performance reports in Search Console - a long-awaited feature that gives website owners dedicated visibility into how their content performs inside Google’s generative AI features, including AI Overviews, AI Mode, and Discover.
This is the latest Search Console update to directly address how AI is reshaping organic search, and it marks one of the most significant additions to Search Console in years.
What Are the Search Generative AI Performance Reports?
The Search Generative AI performance reports are dedicated reporting panels inside Google Search Console that show how your webpages are performing within Google’s AI-generated search experiences, separate from traditional organic results.
There are two distinct reports:
Search report: Covers impressions from AI-powered features on Google Search, specifically AI Overviews and AI Mode.
Discover report: Covers impressions from generative AI features within Google Discover.
Previously, Search Console’s Performance report blended all impressions together, making it nearly impossible to understand how much of your traffic (or visibility) came from AI-generated surfaces versus standard blue links. This Google update about gen AI reports finally separates that signal.
What Metrics Are Available?
This is where things get both exciting and limited. The new Search Generative AI performance reports currently surface five data dimensions:
Dimensions | Available |
Impressions | ✅ Yes |
Pages | ✅ Yes |
Countries | ✅ Yes |
Devices (Search only) | ✅ Yes |
Date (hourly / daily / weekly / monthly) | ✅ Yes |
Clicks | ❌ Not yet |
Click-Through Rate (CTR) | ❌ Not yet |
Average Position | ❌ Not yet |
Query data | ❌ Not yet |
The big caveat: The reports currently show impressions only. There are no confirmed clicks, CTR, average position, or query-level data yet. Google has acknowledged the need for more useful insights, stating it is “continuing to work with website owners to understand what insights will be most helpful,” with additional metrics expected to roll out over time.
For SEOs used to query-level reporting, the first version will not answer every measurement question. But it marks a meaningful shift in visibility. For the first time, website owners can see which pages are surfacing inside AI Overviews and AI Mode, giving teams a clearer starting point to assess AI Search presence, content eligibility, and future optimization opportunities.
What Is the Discover Generative AI Report?
The dedicated Discover report is a notable addition. As Google increasingly integrates generative AI into Discover feeds - the personalized content stream served on Android and in the Chrome mobile browser - publishers have had zero visibility into how AI-generated features in that surface affect their content’s reach.
The new Discover report within the Search Generative AI performance reports in Search Console fills that gap by showing impressions from AI-powered features specifically within the Discover feed, broken down by pages, countries, and dates.
Who Has Access Right Now?
As of Google’s June 3, 2026 announcement, access is still limited. The new reports and controls are rolling out first to a subset of website owners in the UK, rather than every Search Console account globally.
The UK-first rollout follows action from the Competition and Markets Authority, which introduced a new conduct requirement for Google Search to give publishers more control over whether their content is used in generative AI Search features. Google confirmed the rollout in its official announcement on new controls and insights for website owners.
So if the reports are not showing in Search Console yet, that is expected. Broader global access is expected, but Google has not confirmed a timeline.
The Opt-Out Toggle: A Major New Control
Alongside the new reporting, Google is also testing a site-level opt-out control in Search Console. The toggle allows website owners to decide whether their site can appear in and help ground responses in generative AI Search features, including AI Overviews, AI Mode, and AI Overviews in Discover.
This is a significant development. Until now, publishers had to rely on broader controls such as snippet controls and Google-Extended, which do not offer the same direct, Search Console-level control over visibility in Google’s generative AI Search features. A first-party toggle inside Search Console, if rolled out broadly, would give website owners clearer control over AI Search visibility without relying on code-level changes.
The feature is currently being tested with a subset of website owners in the UK before a broader global rollout.
Why This Is a Big Deal for SEO in 2026
AI Overviews now reaches more than 2.5 billion monthly active users, while AI Mode has emerged as Search's biggest upgrade yet. Despite this, website owners have been flying blind - relying on third-party tools, anecdotal traffic drops, and rough estimates to understand whether and how their content was being featured in AI-generated answers.
The latest Search Console update changes the picture in three meaningful ways:
1. Impressions data confirms AI visibility. If your page has impressions in the AI Search report, Google is surfacing it inside AI Overviews or AI Mode. If your impressions are zero, you’re not in the AI result for those queries, which is now an actionable insight.
2. Discover AI data was entirely invisible before. Publishers who rely on Discover traffic have never had any window into AI-feature performance on that surface. The new Discover report is the first dedicated data source for this.
3. The opt-out toggle changes the publisher conversation. Giving site owners a first-party way to remove themselves from AI features without technical workarounds shifts the balance of power - and is likely a harbinger of further publisher controls to come.
How to Find the New Reports in Search Console
Once rolled out to your property, the Search Generative AI performance reports can be found under the Performance section of Google Search Console. Look for a new filter or dedicated tab labelled for Search generative AI or AI features - the exact UI placement may vary as Google continues to iterate.
What to Do Right Now
Even if the reports haven’t reached your Search Console yet, this latest update in Search Console should prompt a few immediate actions:
Check your Search Console weekly: The rollout is active and expanding. You may gain access before a broader announcement.
Audit your AI-surfaced pages: Once you have access, identify which pages get the most impressions in AI features and assess whether your content is optimized to be cited accurately.
Note the impression-only limitation: Do not conflate impressions in AI features with engagement or traffic. Until click data is available, these numbers measure reach, not performance.
Review the opt-out toggle when available: For publishers with content they’d prefer not to appear in AI-generated summaries (e.g., paywalled or rights-sensitive material), the toggle is worth monitoring closely.
Benchmark now, optimize later: Use early impression data as a baseline. Once query data and click metrics arrive, you’ll have a far richer optimization signal.
Build Your AI Search Strategy With Tru
Connect With AI ExpertsThe Beginning of a New Reporting Era
The launch of Search Generative AI performance reports in Search Console marks one of the most significant updates to Google's webmaster toolset since the introduction of Core Web Vitals reporting.
It doesn’t give us everything - the absence of query data and clicks is a real gap - but it establishes the foundation for what will eventually become the primary performance layer for AI-era search.
For SEOs and content teams, this is the time to pay attention. Familiarize yourself with these reports as soon as they appear in Search Console, establish your baseline, and be ready to move quickly as richer AI search data becomes available.
References:
Google. Introducing Search Generative AI performance reports in Search Console
Google. New opportunities, control and insights for website owners
Frequently Asked Questions
Search Generative AI performance reports are new insights inside Google Search Console that show how webpages appear within Google’s AI-generated search features, including AI Overviews, AI Mode, and AI Overviews in Discover. They currently show impressions, pages, countries, and date-range data.
Right now, the reports confirm visibility, not performance. Google says this is an initial rollout and that more metrics will be introduced over time. Clicks, CTR, average position, and query data may be added later, but they have not been confirmed yet.
Not yet. As of June 2026, it is rolling out to a subset of website owners in the UK before expanding globally. Google has not confirmed a global rollout timeline.
The opt-out toggle is a site-level control inside Search Console that allows website owners to choose whether their site can appear in and help ground responses in AI features including AI Overviews, AI Mode, and AI Overviews in Discover. It is currently in testing and not yet widely available.
Not necessarily. The reports show impressions inside AI-generated features, but impressions do not guarantee clicks, visits, or conversions. The data helps website owners understand visibility in AI Search, not full downstream traffic impact.
The regular Discover report shows performance from Google’s broader Discover feed. AI Overviews in Discover refers to generative AI experiences appearing within Discover. Google has confirmed dedicated Search Generative AI performance reports for Search and Discover, giving publishers a separate view of impressions from generative AI features in Discover.
